My Tablet Books Launches Illustrated E-Bookstore
For publishers wanting to protect their copyrighted content through the use of Digital Rights Management (DRM), MyTabletBooks offers the industry standard Adobe Content Server. Publishers pay an additional fee for downloads of DRM protected eBooks. Currently, the difficulty and high cost of implementing DRM has been an impediment for independent publishers and authors wishing to sell and deliver eBooks directly from their own websites, which MyTabletBooks overcomes.
With Borders bankruptcy and the loss of so many other brick and mortar bookstores, it will become harder for publishers of illustrated books to gain awareness of their titles. Gone will be the impulse purchase of bookstore browsers walking past aisles or tables featuring illustrated gift books. Modern eBook marketing requires publishers to create awareness of their products through their own websites, emails, blogging, and social networking.
Given that scenario, George Dick ,CEO of MyTabletBooks believes publishers are foolish to send shoppers to a large eBook retailer like Amazon, Apple or Google, where they can become distracted, or easily begin searching for a competitor's product. Instead, MyTabletBooks offers each publisher their own custom branded webstore contained within the site. Publishers electronically link to a webpage displaying only the publisher's titles, giving the shopper the experience of buying "direct". Special promotions and discounts offered by the publisher can be applied at checkout.
"Whereas buying eBooks from the major retailers is similar to a bewildering trip to a giant mall, MyTabletBooks replicates the experience of buying from a Direct Outlet store", explains Dick. "Publishers also set their own prices, rather than having the store dictate prices to them."
The icing on the cake for publishers is that MyTabletBooks only charges 20% for handling the eBook sales transaction, and there is no file transfer fee (which can be considerable in the case of heavily illustrated books with large file sizes.) Not only do publishers save 33% of the fees charged by the better known stores (who charge 30% commission), publishers also have access to all the invaluable customer data which is not available from the major eBook online retailers.