Neil Young's "Greendale" Puts 'Green' Production to the Test
• the tip-on "greendale" map for the hardcover version,
• the two different stickers for the outside of the shrink wrap.
Other production hurdles included bindery issues pertaining to gutter bleed, says Gonzales, such as ensuring that the borders on the outer edges of the pages were all aligned accurately and were uniform throughout the book. Plus they wanted to use the same press forms to produce a hardbound book and a paperback version, despite variations in binding specifications for each format.
In the end, Insync Media printed 10,000 soft cover and 3,000 hardcover books on the first press run. Gonzales says that since the "greendale" project was a success for both Young and the publisher, he expects a second print run is forthcoming.
—Brian R. Hook
Brian R. Hook is a freelance journalist who has written for dozens of publishers, including Dow Jones, U.S. News & World Report, Financial Times and Kiplinger's in addition to various trade publications, mostly financial, business and technology related titles. He is a former news producer at KTVI-TV in St. Louis.