Pressing Matters Face the University Press Market
New business Models, mounting manufacturing costs and market changes are all top-of-mind for the university press.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Just as important as figuring out whether to use e-commerce to sell books is deciding whether to package products as e-books.
Nelson, like many, remains skeptical of this format.
“I see this as a good fit for encyclopedias, but I don’t think it has enough benefit for analysis or enjoyable reading,” he says. “If it could not only be portable, but easy on the eyes to the point of being a replica of a book, then it could make a difference. Right now, there’s a reason why people don’t want to read long text on the Internet—it just doesn’t feel comfortable.”
0 Comments
View Comments
Eric Butterman
Author's page
Related Content
Comments