New E-Reader to Launch at BookExpo

U.K.-based Interead will launch the Cool-er e-book reader at BookExpo America later this month. Similar in appearance to the Sony Reader, the Cool-er is offered in eight colors such as Racing Green, Hot Pink and Vivid Violet.

U.S. residents may pre-order the device—which is priced lower than both the Sony Reader and the Amazon Kindle at $249—at CoolReaders.com. Units will begin shipping in early June.