Kobo Breaks Ground for eReading with New Family: 
Kobo Mini, Kobo Touch, Kobo Glo and Kobo Arc

TORONTO – September 6, 2012 – Kobo, a global leader in eReading, today unveiled its new Kobo Family of eReading devices: the Kobo Glo, Kobo Mini, Kobo Touch and the Kobo Arc – a 7” Android tablet. Designed by booklovers for booklovers, the new Kobo Family starts at $79.99 and provides readers with more choice and more ways to personalize their eReading experience than ever before – including new stylish colors, accessories, lighting and multimedia options.

Launched in 2009, with a vision to transform the world of reading, Kobo remains focused on delivering a superior eReading experience. Today, Kobo has more than 10-million users in 190 countries, and offers one of the world’s largest eBookstores with nearly 3 million books across 60 different languages. Kobo pioneered the affordable eReader in May 2010 and is now introducing for the first time its new Kobo Family – offering an eReader for Everyone. The company is a driving force behind the adoption of eReading around the world with its award-winning eReaders and tablets, free apps for tablets, PCs and smartphones, and extensive network of booksellers and leading retailers.

“Our focus has remained firmly on delivering a superior experience for booklovers around the world. With 11,000 booksellers and leading retail partners across five continents, we are bringing the new Kobo Family to booklovers everywhere,” said Michael Serbinis, CEO, Kobo. “The new Kobo Family provides more choice for booklovers and a superior eReading and content discovery experience – truly, an eReader for Everyone.”

This announcement follows last week’s news of Kobo’s partnership with the American Booksellers Association, empowering up to 2,000 bookstores across America. U.S. independent bookstores join Kobo’s global network of leading booksellers including Indigo (Canada), WHSmith (UK), FNAC (France), Mondadori (Italy), Libris (Netherlands), Collins (Australia), Whitcoulls (New Zealand), Rakuten (Japan).

“The launch of Kobo’s new Family of eReading devices represents a bold step for both Kobo and Rakuten,” said Rakuten CEO Hiroshi Mikitani. “This reinforces our commitment to expanding digital goods and e-commerce services to new markets around the globe through beautiful and exciting devices.”

KOBO GLO – READ COMFORTABLY DAY OR NIGHT
The new front-lit, Kobo Glo is the next generation in comfortable eReading. It offers innovative soft, even and adjustable ComfortLight technology to enable consumers to read anytime – day or night. Its durable screen and customizable page-turning features make it the perfect eReader for the booklover. The Kobo Glo uses E Ink technology, customizable fonts and a no-glare XGA high-resolution 6” E Ink screen that is just like reading print on paper, and connects easily to Wi Fi allowing consumers to explore and discover recommendations in the Kobo eBookstore. The Kobo Glo eReader comes in Black or White and a selection of stylish colours – Pink Sunset, Blue Moon, Silver Star - and will be available starting October 1st for $129.99 MSRP.