New Study Explores Shifts in Publishers' Markets
While many publishers are experiencing significant changes in their historical sales patterns, most are uncertain whether these are temporary shifts due to the recession or the start of long-term trends. The Book Industry Study Group (BISG) is conducting a new study that aims to address that uncertainty by examining trends in shifting sales channels and changing markets.
The study results will be included in a research paper that BISG will distribute to attendees of its sixth-annual Making Information Pay Conference on Thursday, May 7, 2009, at the McGraw-Hill Auditorium in New York City. The research paper also will be sold industrywide after the event.
Click here to access the study. All publishers are being encouraged to participate.