New Study Explores Shifts in Publishers' Markets
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While many publishers are experiencing significant changes in their historical sales patterns, most are uncertain whether these are temporary shifts due to the recession or the start of long-term trends. The Book Industry Study Group (BISG) is conducting a new study that aims to address that uncertainty by examining trends in shifting sales channels and changing markets.
The study results will be included in a research paper that BISG will distribute to attendees of its sixth-annual Making Information Pay Conference on Thursday, May 7, 2009, at the McGraw-Hill Auditorium in New York City. The research paper also will be sold industrywide after the event.
Click here to access the study. All publishers are being encouraged to participate.