(Press Release) New York, NY, Sept. 29, 2010—In the 2010 Kids and Family Reading Report, a national survey released today, children age 6-17 and their parents share their views on a wide range of topics regarding reading in the 21st century.
The study, conducted by Scholastic, the global children's publishing, education and media company, and Harrison Group, a leading marketing and strategic research consulting firm, found that from age 6-17, the time kids spend reading books for fun declines while the time kids spend going online for fun and using a cell phone to text or talk increases. Parents express concern that the use of electronic and digital devices negatively affects the time kids spend reading books (41%), doing physical activities (40%), and engaging with family (33%).