Digital Directions: 3 Keys to an Effective Mobile Strategy
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● Market Perception of Salability: Mobile is not free. For a variety of fortuitous reasons, consumers don't believe that mobile content is free content, as they often do in the traditional Web world. Perhaps this is due to years of being nickel-and-dimed by wireless carriers. Whatever the cause, it is indisputably clear that it is possible to set and hold prices in the digital marketplace and create true, incremental revenue sources.
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Andrew Brenneman
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