No More Big Squeeze
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Categorically, trade, mass-market, and professional sectors will average increases in the 2.3% to 2.5% range for 2004, BISG researchers predict. El-hi will be up 3.6%, hitting $4.3 billion, while college sales will increase by 8.3%, to roughly $4.6 billion.
TRADE HIT HARDEST
"We've seen some good progress in the school division, with growth of 4% percent for the grade school and secondary school markets," says Jacques Gregoire, VP for the books group at Transcontinental Printing Inc., in Montreal. "The hardest hit is trade," Gregoire says, as the largest booksellers burn through inventory without reordering, in response to an anticipated sales increase that failed to materialize.
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