No Rest for the BISG: Book Industry Study Group’s annual meeting highlights the achievements of a busy year.
Susan Danziger, CEO of DailyLit, explained the intent of her company to address the needs of the changing reader, who today is “time-starved, with short attention spans.” “All other diversions don’t take a lot of time. Is there something wrong with books?” Danziger said she asked herself when coming up with the idea for DailyLit. DailyLit offers readers the option of reading books in tiny pieces; they can sign up to receive book content in small daily morsels, selecting what time of day they want to receive the installments, sent directly to their e-mail inboxes. Danziger sees this as a way to engage potential readers who otherwise would not spend the time required to read a book.