NOOK eReading Devices Become Barnes & Noble's Biggest Bestseller in Its History
"NOOKcolor became the gift of choice over the holidays for people who love to read everything—books, magazines, newspapers, children's books and more—in rich, beautiful color," said William Lynch, CEO of Barnes & Noble. "The success of NOOKcolor, along with our unique ability to market NOOK devices to readers in our stores and through our strong channel partnerships with Best Buy, Walmart and Books-a-Million, resulted in the continued explosive growth of our Digital Content business and our NOOK line, our most successful products ever. We have a large online book business at BN.com that's been recently growing. And the fact that eBook unit sales now exceed physical book sales through BN.com illustrates how quickly we've grown this exciting new business at Barnes & Noble."
- Companies:
- Barnes & Noble Inc.