The Prescription for a Healthy Marketing Campaign
Noreen Henson, marketing manager for Demos Medical Publishing, discusses marketing for medical titles and the challenges of keeping up with ever-evolving information-delivery options.
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What interests you most about your job from day to day?
Henson: I love that the work I do challenges me, and that it is multifaceted and varied. I have been given a very unique opportunity at Demos in that we publish books for both physicians and other health care professionals as well as for people with disabilities and their families. We have two distinct product lines—a trade line and a professional line—that, while complementary, have very different marketing needs ….
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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