North Plains Acquires Xinet - Brings Together Best-in-Class Solutions to Manage Rich Media Throughout the Entire Lifecycle
How does the acquisition benefit Xinet and North Plains customers?
Today’s global, multi-channel marketing, publishing and communication processes require enterprise asset management and collaboration solutions, yet creative teams need solutions tailored to their unique creative workflows. North Plains and Xinet together provide a solution that offers complete flexibility to creative teams while providing the essential collaboration, reuse, security and distribution of an enterprise digital asset management solution.
North Plains made the acquisition because it believes in the market, the company, and the opportunity to offer an expanded offering to our customers. North Plains recognizes that the DAM market is evolving and that its customers are facing the need to manage assets from creation through to distribution. Based on customer feedback, North Plains knows that there is a strong desire for best-in-class products from Xinet and North Plains to come together to answer this need. With this acquisition, North Plains is able to combine the very best technology the industry offers and provide its customers with a solution for managing global assets throughout the entire lifecycle.
Why is North Plains making this investment?
Xinet offers best-in-class file-based asset management of work-in-progress (WIP) assets. It has had tremendous success serving departmental needs and work groups. North Plains offers best-in-class database-centric asset management, particularly for enterprise assets that require access, use and distribution across the company and its extended partners. It has great success across the enterprise of large global brands, publishers and media & entertainment companies. This acquisition expands North Plains’ already-established role in the DAM market and enables us to offer solutions for managing rich media through the full asset lifecycle.