Not Just Kids Stuff
Q&A Linda Palladino
Q: What is special about producing children's books?
A: Any book is a collaboration, but especially a children's book. Four-color children's books are expensive to produce. We have very high quality standards. My art directors are very demanding, and the editors are, too -- which is their job. My job is to give them what they want and need but also to keep an eye on the bottom line. So many times they will come to me in advance with specifications for a new project or samples of art that they feel could be difficult to reproduce. We then brainstorm over how to produce it economically.
In children's books you have to develop an eye for the aesthetics. Design is very important. Allowing designers the opportunity to try new and different effects is very important; to allow artists to paint on different media is very important.
I have a book coming up involving quilts. We will do testing to see how best to reproduce the actual quilt. We are concerned about preserving the texture of the quilt itself and its myriad colors. We may scan the quilt itself (wrap it right around the scanner) or photograph it and have a transparency made.
There are always different concerns. Every day is a new challenge; you can never learn it all. That's what makes it interesting --that you'll never know what new technology you will have to take advantage of.
Q: Have you looked at high-fidelity color, which uses six or seven inks to produce a wider color gamut?
A: We've looked at that but not in a big way. Cost is a factor. Also some of the parameters are a factor. In printing overseas you often use 40' presses, so there are fewer in-line compromises, where in the U.S. to be economical you are often on 55' and 60' presses.