The Quirky Side of Publishing
Now that his “dirty, little secret” is out, President and Founder David Borgenicht talks about what Quirk Books—and other publishers—must do to remain successful in an increasingly competitive multimedia world.
Five years ago, the newly formed Quirk Books was a baby in the book publishing industry achieving very adult-like success. In its first year, the Philadelphia-based independent book publisher sold 150,000 copies of “The Action Hero’s Handbook.” In the years that followed, the company sustained that level of success by consistently thinking outside the box—or rather, outside the book.
- Companies:
- Quirk Books
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