The Quirky Side of Publishing
Now that his “dirty, little secret” is out, President and Founder David Borgenicht talks about what Quirk Books—and other publishers—must do to remain successful in an increasingly competitive multimedia world.
● Will you be focusing on more of these types of deals in the future?
Borgenicht: Online licensing is definitely a big part of our present and future. We’ve done deals with several Web sites, licensing our content to them. … We did a major deal a year ago with [cooking site] Chow.com for many of our field guides and cookbooks. They licensed the content for their site … and, in exchange, they paid us some money, but also promote the books. … We’ve also done a similar deal with these very clever social networking sites for pet lovers, Dogster and Catster, for our dog owner’s and cat owner’s manuals. … So it’s really just the tip of the iceberg for us in terms of pursuing that as another potential business and marketing opportunity.
- Companies:
- Quirk Books
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