The Quirky Side of Publishing
● Will you be focusing on more of these types of deals in the future?
Borgenicht: Online licensing is definitely a big part of our present and future. We’ve done deals with several Web sites, licensing our content to them. … We did a major deal a year ago with [cooking site] Chow.com for many of our field guides and cookbooks. They licensed the content for their site … and, in exchange, they paid us some money, but also promote the books. … We’ve also done a similar deal with these very clever social networking sites for pet lovers, Dogster and Catster, for our dog owner’s and cat owner’s manuals. … So it’s really just the tip of the iceberg for us in terms of pursuing that as another potential business and marketing opportunity.