Web 2.0 For Dummies
Now in its third century of publishing, John Wiley and Sons is finding new ways to connect its customers with its content.
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While keenly aware of its history and heritage, Wiley is by no means stuck in the past. The company is a world leader in the science, technical and medical (STM) book and journal trade, with its February 2007 acquisition of Blackwell Publishing expanding its roster of scholarly, peer-reviewed journals to 1,400. High-profile brands anchoring the company’s professional/trade business include the “For Dummies” self-help series and “Frommer’s” travel guides. Wiley’s higher-education business has proven to be an industry leader in developing integrated, online teaching and learning tools.
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James Sturdivant
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