Number of Adults in U.S. Who Use E-Books Topped 50 Million in 2012
But Consumer Base, Buying Habits Changing
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STAMFORD, CT, Apr 18, 2013—Simba Information, the market research firm specializing in publishing and media, has released the fifth edition of its Trade E-Book Publishing report series, which has closely followed the digital book market since 2009. While the fourth edition correctly predicted what is widely referred to as the '2012 slowdown' in e-book adoption, the data in Trade E-Book Publishing 2013 shows that the number of e-book users did climb in 2012 to pass 50 million adults, but how they use e-books, what devices are used, what extent they buy and how much money they spend on content has changed to make the industry a lot tougher to navigate.
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