Number of Adults in U.S. Who Use E-Books Topped 50 Million in 2012
But Consumer Base, Buying Habits Changing
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"In the last edition, we noted the gap between e-book 'users' and e-book 'buyers' grew wider than expected, and that was the warning sign a lot of people ignored in 2011," said Michael Norris, senior analyst of Simba Information's Consumer Media & Technology division, commenting on the report. "Not only did the gap grow even wider in 2012, but the average amount of money spent by a given e-book buyer didn't rise [between 2011 and 2012], which makes what a lot of people think was a simple 'slowdown' in adoption a lot more complex."
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