Number of Adults in U.S. Who Use E-Books Topped 50 Million in 2012
For the fifth year in a row, Trade E-Book Publishing provides the results of its 'device matrix' which shows the popularity of most major e-book reading devices -- including Amazon's Kindle, Barnes & Noble's Nook, Apple's iPad and more -- and how they have trended over the years. Additional analysis showing where the recent Kindle Fire and Amazon's legacy E-Ink readers stand in also provided.
The report also shows conclusively that not everyone who can access e-books chooses to do so: according to exclusive Simba data, about 63% of smartphone owners, 48% of iPad owners and 40% of non-iPad tablet owners do not use e-books.
"Any publisher who still believes that making their content available or accessible electronically is enough is kidding itself," said Norris. "The e-book industry is much more nuanced than most people think and getting a person to value and engage with your content isn't always going to be an easy sell."
A two-year analysis of how much money e-book users spent on digital titles is included in this report as well as multi-year analysis of e-book pricing trends and what proportion of e-book users acquire digital books for free. The report also provides a full psychographic and demographic overviews, including an analysis of e-book users based on gender, age, household income, education level and more.
Additional information on the report can be found at www.simbainformation.com.
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