Borders Closes Stores in 200-Plus Cities: What Lies on the Retail Horizon?
A new opportunity may exist for indie bookstores.
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Borders Group's recent bankruptcy filing and announced closing of more than 220 stores nationwide seems to warrant a closer look at trends in book retailing.
"I've been in the business long enough to see very long cycles," notes Jack McKeown, who founded and served as CEO of Perseus Books before joining book marketing agency Verso Advertising as a consultant and director of business operations. Independent bookstores took a big hit in the 1970s with the rise of mall bookstores, McKeown says, only to morph into a new base of well-capitalized, larger "super independent" outlets (Powell's Books, Vroman's Bookstore, etc.) that created the model built out on a huge scale by Barnes & Noble and Borders in the 1990s.
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Jim Sturdivant
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