Borders Closes Stores in 200-Plus Cities: What Lies on the Retail Horizon?
A new opportunity may exist for indie bookstores.
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A great example of capitalizing on the advantages of a physical location is the independent Harvard Bookstore in Cambridge, Mass., which in 2009 installed an Espresso Book Machine on its sales floor. Owner Jeffery Mayersohn sees a powerful illustration of the changing book landscape simply by standing at his front window and looking across Massachusetts Avenue at Harvard University's Widener Memorial Library.
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Jim Sturdivant
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