On Demand Books Announces the New Espresso Book Machine 2.0
"When we first looked at the Espresso, we looked at our business to determine how we would use the machine," says Anderson. "We came up with three very distinct business opportunities that we could use the Espresso for and 14 different lines of business within those strategies: cost savings for students, for-profit publications and library usage. Since turning the Espresso on in November of 2007, every single one of these lines of business has occurred, some more than others."
Neller says this next year will be an important one for the Espresso Book Machine as On Demand Books plans to expand to incorporate more publishing and retail partners into its fold. On Demand already has selected partners to serve as beta test sites for the Espresso Book Machine 2.0, including the McGill University Library in Montreal, and the University of Waterloo Bookstore in Waterloo, Ontario. In addition, the University of Pennsylvania Library in Philadelphia is in consideration for a beta test site.
Neller says he expects the machine will start to hit critical mass in the next 24 months.
"2009 will be an important year for us and for the Espresso Book Machine," he says. "Next year will see a lot of growth—double-digit growth. 2010 will be a growth year, too. We're looking for more content and more sites [for the machine]."
To view a video of the Espresso Book Machine in action, visit http://www.ondemandbooks.com/video2.htm