Ongoing Piracy Study Elicits Interesting Data
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How does making a book—or a portion of it—available for free affect its sales? Does piracy erode sales or drive interest?
Publishers continue to debate the impact of free and pirated content despite the relative lack of data to help steer their strategies. Brian O'Leary, principal of Magellan Media Consulting Partners, is aiming to change this with an ongoing study.
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- Companies:
- O'Reilly
- O'Reilly Media, Inc.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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