E-Marketing Strategy: Avoid a Major Mistake in Online Marketing
5 steps for getting your Internet home in order.
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Over the past 12 years, I've built websites and Web strategies for countless companies, organizations, books, authors and publishers. During that time, I've seen hundreds of Web marketing tools come and go. Some of these tools remain impressive and helpful—others are entirely worthless. All of them, I've learned, are temporary. Today's hot, new Web marketing tools are tomorrow's geeky jokes.
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