The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
Publishers and authors are attending the hot cocktail party of 2011, but none of them are wearing fancy dresses or tuxedoes. Cocktails aren't even necessarily being served, and some people are in their slippers.
Wait, what kind of party is this anyway?
The cocktail party of today is taking place online. This is where publishers and authors gather to chat with readers, such as on social networking sites like Facebook and Twitter, and through blogs and location-based applications.
- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
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