The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
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"It's an amazing portal to have a two-way conversation with our readers," says Rob Goodman, director of online marketing, Simon & Schuster. "The wall is down, and you can connect directly with the people who care the most about the books and products that you're selling."
Location, Location, Location
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- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Amanda Baltazar
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