The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
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Simon & Schuster recently launched a brand-new way to connect with its customers through Foursquare, the popular, location-based mobile social networking community.
Users who follow Simon & Schuster Foursquare receive information and tips culled from Simon & Schuster books and authors when they "check-in" at certain locations, be it their favorite diner in London, a resort in Arizona, or the Pyramids in Egypt. For example, they'll receive facts about historic landmarks, a dish their favorite chef enjoys at a restaurant, or a tidbit such as 21 elephants walked across the Brooklyn Bridge in 1884, proving its stability.
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- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Amanda Baltazar
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