The New Era of Book Marketing
Online tools are enabling publishers to spread the word about their books to more targeted audiences—and sometimes, at a much lower cost—than traditional marketing methods.
Foursquare is one of the latest additions to Simon & Schuster's nontraditional marketing strategy, but it's certainly not the only part. The publisher is also active on both Facebook and Twitter, which it uses to start and join conversations. Through these conversations, the publisher offers book excerpts, contests, etc., that Goodman says are meant to excite and invigorate the fan base so consumers will then share the offerings with their friends and followers.
- Companies:
- Cengage Learning
- Places:
- San Diego, Calif.
Related Content
Comments
