The New Era of Book Marketing

So, what do the next few years hold?

Location-based mobile devices will be big, believes Goodman. "The way people access content on mobile devices will continue to grow, and more mobile devices will lead to more localized marketing opportunities," he says.

He also expects to see more interactive games, such as advertising banners that involve games or can show videos, for example.

The days of book tours and traditional advertising are not over, but online and mobile marketing campaigns will certainly continue to complement them. This is allowing book promotions to occur almost constantly, and publishers should ensure they are always a part of the conversations online. BB

Amanda Baltazar is a Washington-based freelance journalist who specializes in writing about business.