OpenRoad Demystifies E-Books with Its New Consumer-Education Campaign, Gift of E

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Brian Howard
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Open%20Road%20Integrated%20Media<%2Fa>%20has%20launched%20Gift%20of%20E%20(giftofe.com<%2Fa>),%20a%20site%20aimed%20at%20educating%20consumers%20on%20how%20to%20gift%20e-books%20this%20holiday%20season.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fopenroad-demystifies-e-books-its-new-consumer-education-campaign-gift-e%2F" target="_blank" class="email" data-post-id="5483" type="icon_link">
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Just in time for Cyber Monday, Open Road Integrated Media has launched Gift of E (giftofe.com), a site aimed at educating consumers on how to gift e-books this holiday season. The site is populated with videos that provide users step-by-step instructions on how to purchase e-books (using Open Road titles as an example, naturally) for the major e-book/e-reader platforms—namely Kindle, Nook, Kobo, Apple iBooks and Sony Reader—the site seems geared toward first-time e-book purchasers and specifically those purchasing e-books but who don't own an e-reader themselves.
Here at Book Business, we're all for consumer-education efforts, particularly when it comes to new technology.
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