Our Indusry's 'Green' Leaders
Suppliers See Long-Term Growth
Another indication of development in the industry is the response by the mills and printers. In the past three years, 14 new environmental papers have hit the market with more to follow. Jeff Mendelsohn, president of New Leaf Paper comments, "Unlike events in the '90s when recycled paper demand rose and fell precipitously, we see a long-term growth trend in demand for recycled paper. The commitment of publishers, printers and paper companies runs much deeper than ever before."
The range of offerings is expanding, as is publishers' level of satisfaction with performance. Papers like Glatfelter's Natures Book 50 percent PCW and New Leaf EcoBook 60 have gained momentum in 2005. Besides recycled, FSC-certified fiber (fiber certified by the Forest Stewardship Council as meeting certain environmental sustainability standards) is becoming more available.
According to Michael Washburn, vice president of forestry and marketing for the Forest Stewardship Council, "In the past two years, we have grown at about 25 percent per year both in the U.S. and globally. It is fair to expect this rate to continue in the coming year. Currently, we [have certified] 13.6 million acres. In Canada, the acreage is currently about 13 million and may double in the next year given current commitments to certify."
Domtar was one of the first North American paper manufacturers to embrace the FSC certification standard. According to Doc Maiorino, Domtar's vice president of sales, publication and corporate accounts, "Domtar has pledged to certify all of its controlled forests (where permitted by law and subject to the completion of two pilot projects) to the FSC standard by the end of 2006, and it is recommending FSC certification in other forests it does not control." He adds, "Domtar has certified more than 185,000 acres of forestland since 2000 and received [FSC] 'Chain of Custody' certification for most of its pulp and paper mills, as well as the Domtar Distribution Group."
- Avalon Publishing
- Bethany Press Intl.
- Chronicle Books
- Cornell University Press
- Domtar Paper
- Evangelical Christian Publishers Association
- Forest Stewardship Council
- Green Press Initiative
- Malloy Inc.
- New Leaf Paper
- Publishers Weekly
- Square One Publishers
- The Book Industry Study Group
- Transcontinental Inc.
- University of California San Diego