Oyster Launches Ebook Store
Oyster has had success getting publishers to buy into the idea. All Top 10 publishers have provided titles for the store, which has over one million books at launch and is accessible to both subscribers and non-subscribers. The discoverability aspects of Oyster's platform, which offers both algorithmic recommendations and editorial suggestions, has won over a number of publishers but some have questioned the profitability of a subscription model. By adding a buy option, Oyster is offering publishers a way to funnel readers toward a purchase. Promoted backlist titles may introduce a reader to a new author and successive recommendations could drive that reader to purchase the author's latest release. That could prove an effective combination for publishers seeking to cultivate new fans.
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- Eric Stromberg
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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