Oyster Launches Ebook Store
For Oyster co-founder and CEO Eric Stromberg, the shift to retail seemed a natural one. "Over the past 18 months we've built expertise in discovery, editorial, and user experience, all of which enhances the retail experience, as well as subscription," says Stromberg.
In particular, Oyster is betting big on user experience. As Clancy Marshall, VP of Core Platforms at Pearson noted at the recent Book Business Live event, when selling direct-to-consumer, publishers can't compete with established retailers on price. They will always be undercut. But they can provide other features that enhance the purchasing environment and entice readers despite higher prices. This is the approach Oyster has embraced, focusing on creating an app that is easy to use on multiple devices, offers helpful recommendations to readers, and provides original editorial to further reader discovery.
- People:
- Eric Stromberg
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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