Oyster's Matthew Shatz on Helping Publishers Tap Next Generation of Readers

Honestly the number one thing is that we really have the best team. The people here are incredibly committed to executing at the highest level every day.

I would also say that our library is ahead of anything out in the marketplace. When you look at the reports, in the last few months 50 of the 100 bestsellers were only available on Oyster. We are starting to gain quite a lot of traction with publishers to gain their books exclusively on Oyster.

What's next for Oyster?

We are building our Android product, which is a huge project for us and will have a lot of implications in terms of the potential reach we have. We will do a lot of fun things around that when we launch this year. [Editor's Note: On June 17, 2014, after this interview took place, Oyster launched the Oyster app for Android, Kindle Fire, and Nook HD.]