Marketing in the 'Pinteresting' World of Booming Social Media
We all know social media's important—but not necessarily how best to use it, and in what context. At the upcoming free Publishing Business Virtual Conference & Expo, a panel of experts explain what's what (and what's next) in a world where traffic to Pinterest jumps 2700% in eight months.
In addition to Pinterest (what makes it special and why you should have a presence there), topics will include marketing best practices, driving traffic from social media, using social media influence and user generated content/curation to your advantage, how best to connect with and engage audiences, and how to coordinate efforts between Twitter, Facebook, Pinterest, Tumblr and other platforms. Find out what magazine and book publishers can learn from each other as innovative social media efforts are explored by our panel of publishing experts.
Panelists in this session are Kate Kelly Smith, SVP, Publishing Director and Chief Revenue Officer at House Beautiful; Rebecca Joines Schinsky, Associate Editor/Community Manager at Book Riot; and Greg Wacks, Director of Content & Community at Spreecast. The panel will be moderated by author and editor Meredith Broussard of Broussard Peskowitz Communications.