Tapping the Supply Chain Opportunity
In this column, I explore the process of evaluating the supply chain further and present several examples of how break-out supply chain thinking led to business opportunity among the printing, publishing and retailing segments of the industry.
Managing complexity and objectives
“Each chain is really a series of buyers and sellers of products and services. That means that each link participant has his own objectives and sometimes conflicting objectives,” writes Thomas Craig, president of LTD Management (LTDMgmt.com)—a supply chain management consultancy—in the article “Logistics Process for Supply Chain Management” (World Wide Shipping, July/August 2002).
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.
