Tapping the Supply Chain Opportunity
The design of the supply chain should begin “from the end user back through the various product and service providers,” he continues.
An apt example can be found in the “Big Picture” flow chart (above) that Kent Freeman, chief technology officer of Ingram Digital Ventures, presented to the International Supply Chain Specialists Meeting at the Frankfurt Book Fair in October 2006.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.