The Corner Office: On the Record With: Paul Bogaards
Chatting with Knopf Doubleday's PR chief about technology, working the press and the most powerful people in publishing
Occasionally, you have to resort to a certain amount of tough love—with colleagues, with authors and with media. An editor wants more resources devoted to their title; an author wants to go on a bigger book tour; a media outlet wants an exclusive. Sometimes the requests are reasonable. Other times they are not. It is my job to respond accordingly, and always armed with data, logic and reason.
- People:
- Knopf Doubleday
- Lynn Rosen
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