Bringing Life to Your Backlist
Paul Manning, vice president of book publishing for Springer, on the benefits of online marketing for older titles.
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Much of the coverage of Google Book Search has been pretty negative in the press. How has it been positive for Springer’s business?
Manning: When this program started … I initially had a feeling that since Springer was a scientific publisher, there was a lot of discrete information that people could look up. I was concerned people would go look for that information, take the information away and not purchase books.
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- People:
- Paul Manning
- Peter Beisser
- Places:
- U.S.
Peter Beisser
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