Bringing Life to Your Backlist
But then we decided to give it a test. We had some successful tests, and we found that there were a lot of people looking at our books. Indeed, there were probably people that were looking at our books, taking information and going away. But there was an increased volume of people looking at our books and discovering things in our books—that’s the word I like to use, “discover.” Through that discovery, a certain percentage of those people are finding the information they needed and are buying the book. We’ve seen a lot more usage, and because of that we’ve seen a lot more sales leads.