Pearson Partners with Franklin Covey Co. and Author Sean Covey
(Press Release) New York, NY, May 12, 2010 — Pearson today announced a publishing agreement with Franklin Covey Co. and The New York Times bestselling author, Sean Covey, author of The 7 Habits of Highly Effective Teens and The 6 Most Important Decisions You'll Ever Make, to create a new title, The 7 Habits of Highly Effective College Students, as a college textbook and multimedia courseware. The content is scheduled to be available to the higher education market in late Spring 2011.
With a fast growing percentage of college students relying on multimedia courseware to learn, take exams and interact with their professors and fellow students, Pearson and Franklin Covey will develop the 7 Habits content to provide college students with state of the art e-learning and class management tools. The two are partnering to develop a number of products for use in the higher education market.
• The 7 Habits of Highly Effective College Students textbook and courseware will initially be offered in conjunction with Pearson's MyStudentSuccessLab (www.mystudentsuccesslab.com), an online personalized learning tool for the higher education market.
• Courseware will include specific e-tools, such as a study plan, enrichment activities, flashcards, videos and podcasts.
• The 7 Habits of Highly Effective College Students is targeted for college orientation and for use in college student success courses, currently offered to 1.5 million freshmen in the U.S.
• The current economic crisis is seeing an influx of older students returning to community colleges nationwide, with many of them completing their coursework through distance education courses online. Statistics from the Distance Education and Training Council (DETC) show nearly four million students taking college courses through distance education. This is greatly affecting the demand and need for e-learning tools for the higher education market.
• A 2007 survey conducted by Sloane Consortium found that more than one-fifth of U.S. students enrolled in higher education are taking at least one online course, which was defined as a course in which "at least 80 percent of the course content is delivered online."