Pedal to the Metal

Marziano says Brady Palmer offers a 100-lb. text weight metallic coated on one side and a 10-pt., one-side coated metallized cover weight stock. According to Marziano, the paper embosses as well as other stocks and handles well on the press. "We've been running it some 20-odd years. We run it in the vicinity of 10 million sheets a year."

Marziano added metallized paper is not specific to one type of publisher, and all publishers from university presses to trade publishers use it.

"The look [publishers] are trying to achieve is that of foil stamping with the advantage of not having to use stamping dyes and the cost associated with that."

Though a lower paper cost is a good incentive, the end result of a flashier, more eye-catching cover printed on metallic paper could be well worth the investment.

-Warren Chiara