Penguin Random House Expands Ecommerce Efforts with The Bookshop
Penguin Random House announced today the launch of an online bookstore attached to its food community site, TasteBook. The Bookshop, as it's called, sells new and classic food-related titles, such as The Chopped Cookbook, The Hungry Girl Diet, and My Paris Kitchen. The Bookshop launched with 10,000 titles across all publishers.
TasteBook provides a community for food lovers to discover recipes, share their own, and create recipe collections that can be used in their own custom-printed cookbooks. The Bookshop is meant to be an extension of that food discovery, though unlike other recipes on the site, Bookshop items are not free.
PRH is confident that TasteBook members will find paid content useful too. "We know that TasteBook's half-a-million members are avid cookbook collectors who heavily rely on print cookbooks as tools and for inspiration," stated Lilly Kim, associate director of digital channel development at PRH, in a press release about the launch, "The Bookshop provides cooking enthusiasts an easy way to discover and purchase new cookbooks."
The Bookshop launch comes shortly after PRH's earlier announcement of a UK-based ecommerce site, My Independent Bookstore. The site, like TasteBook, hopes to foster an online community in which members share books with one another and discover new titles to purchase.
For more on PRH's latest ecommerce site, read the full press release below.
TasteBook Launches The Bookshop
TasteBook, the Random House LLC food community and blog, today announced the launch of The Bookshop, a cooking- focused online bookstore with over 10,000 cookbooks and food-related titles across all publishers. The leading recipe resource on the web shares its great taste in books in a curated way for cooking enthusiasts to discover food reads and purchase titles from their retailer of choice (Amazon, Barnes & Noble, iBookstore, Indiebound) in any format they prefer.