Penguin Random House Expands Ecommerce Efforts with The Bookshop
Penguin Random House announced today the launch of an online bookstore attached to its food community site, TasteBook. The Bookshop, as it's called, sells new and classic food-related titles, such as The Chopped Cookbook, The Hungry Girl Diet, and My Paris Kitchen. The Bookshop launched with 10,000 titles across all publishers.
TasteBook provides a community for food lovers to discover recipes, share their own, and create recipe collections that can be used in their own custom-printed cookbooks. The Bookshop is meant to be an extension of that food discovery, though unlike other recipes on the site, Bookshop items are not free.
PRH is confident that TasteBook members will find paid content useful too. "We know that TasteBook's half-a-million members are avid cookbook collectors who heavily rely on print cookbooks as tools and for inspiration," stated Lilly Kim, associate director of digital channel development at PRH, in a press release about the launch, "The Bookshop provides cooking enthusiasts an easy way to discover and purchase new cookbooks."
The Bookshop launch comes shortly after PRH's earlier announcement of a UK-based ecommerce site, My Independent Bookstore. The site, like TasteBook, hopes to foster an online community in which members share books with one another and discover new titles to purchase.
For more on PRH's latest ecommerce site, read the full press release below.
TasteBook Launches The Bookshop
TasteBook, the Random House LLC food community and blog, today announced the launch of The Bookshop, a cooking- focused online bookstore with over 10,000 cookbooks and food-related titles across all publishers. The leading recipe resource on the web shares its great taste in books in a curated way for cooking enthusiasts to discover food reads and purchase titles from their retailer of choice (Amazon, Barnes & Noble, iBookstore, Indiebound) in any format they prefer.
The Bookshop offers thousands of new and classic cookbooks and food-related titles in a variety of formats across 18 categories such as celebrity chefs, entertaining, memoir, and more. The online bookshop will help home cooks discover new titles with an author spotlight section, lists, and featured cookbooks. The recipes and content featured on TasteBook and the TasteBook Blog will also include links to cookbooks on The Bookshop.
Current best sellers featured on The Bookshop include The Chopped Cookbook by Food Network Kitchens from Clarkson Potter; My Paris Kitchen by David Lebovitz from Ten Speed Press; The Oh She Glows Cookbook by Angela Liddon from Avery; The Hungry Girl Diet by Lisa Lillien from Macmillan; and Eat What You Love Everyday by Marlene Koch from Running Press.
"We know that TasteBook's half-a-million members are avid cookbook collectors who heavily rely on print cookbooks as tools and for inspiration," says Lilly Kim, Associate Director, Digital Channel Development, who has spearheaded TasteBook efforts at Random House. "The Bookshop provides cooking enthusiasts an easy way to discover and purchase new cookbooks. It's a great resource for frequent and occasional cooks who seek out new flavors and inspiration for everyday meals and entertaining."
The newly created Bookshop rounds out the TasteBook offering, to provide home cooks the ability to discover, save, and share recipes, as well as a blog that serves up daily posts with recipes and inspiration. TasteBook members can also create custom recipe books using personal recipes and those from the site for $34.95 with the option to add additional recipes for $.29 each at any time.
Follow your taste with TasteBook: the spot to discover, organize and share all your recipes. TasteBook allows you to search and collect recipes from hundreds of recipe sites across the web, upload your own personal recipes, and add recipes from unique TasteBook Edition eBooks. Create recipe collections, share recipe collections with your friends, or use them to make a beautiful, custom, printed cookbook. Join TasteBook today and get inspired. Founded in 2007, TasteBook is now part of Penguin Random House, LLC. For more information about TasteBook, visit https://tastebook.com
About Random House LLC
Random House LLC is a Penguin Random House Company based in the U.S. Penguin Random House (http://www.penguinrandomhouse.com/) is the world's first truly global trade book publisher. It was formed on July 1, 2013, upon the completion of an agreement between Bertelsmann and Pearson to merge their respective trade publishing companies, Random House and Penguin, with the parent companies owning 53% and 47%, respectively. Penguin Random House comprises the adult and children's fiction and nonfiction print and digital trade book publishing businesses of Penguin and Random House in the U.S., U.K., Canada, Australia, New Zealand, and India, Penguin's trade publishing activity in Asia and South Africa; DK Worldwide; and Random House's companies in Spain, Mexico, Argentina, Uruguay, Colombia, and Chile. Penguin Random House employs more than 10,000 people globally across almost 250 editorially and creatively independent imprints and publishing houses that collectively publish more than 15,000 new titles annually. Its publishing lists include more than 70 Nobel Prize laureates and hundreds of the world's most widely read authors.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.