Strategy: The Big Merge
In October, Random House and Penguin shocked the world (sort of) when they announced they would join forces and become the world's largest trade book publisher. We talked to industry experts to get at what it all means.
The email arrived in the middle of the night.
At 3:22 a.m. on the morning of Oct. 29, as the East Coast was battening down the hatches in preparation for Superstorm Sandy, Stuart Applebaum, executive VP of communications at Random House, Inc., delivered the news in the form of a press release and a letter from Markus Dohle, chairman and CEO of Random House.
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