Strategy: The Big Merge
In October, Random House and Penguin shocked the world (sort of) when they announced they would join forces and become the world's largest trade book publisher. We talked to industry experts to get at what it all means.
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Brian Howard
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We rang up four industry experts and asked them what—if anything—it all means for publishers and publishing.
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The Inside Guy
Peter McCarthy
Founder and Principal Consultant
McCarthy Digital
Peter McCarthy is a publishing vet and marketing pro whose CV includes lengthy runs at both Penguin (VP, executive director Penguin Group USA online from 1998-2005) and Random House (VP, director of marketing innovation from 2005-2011), so he's got unique insights on what makes each company tick.
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Brian Howard
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