Perseus CMO Rick Joyce on Battling the Homogenization of Books
Joyce urges publishers to reassess and market the true value of their books.
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Ellen Harvey
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The transformation of the media business over the past few decades is nothing short of remarkable. Today, music can be downloaded or streamed instantaneously, movies and television shows are available via mobile devices, and magazine brands extend across print, digital, video, and social channels. And though digital technology revolutionized the way we consume content, it greatly undermined media organizations' traditional revenue models.
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- Companies:
- The Perseus Books Group
- People:
- Rick Joyce
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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