Perseus CMO Rick Joyce on Battling the Homogenization of Books
In his previous life as a consultant for Accenture, Perseus Books Group CMO Rick Joyce helped clients in the media industry grapple with this digital upheaval. One lesson Joyce learned from working with a range of media and entertainment companies is that creating digital access alone will not stabilize the bottom line. Providing digital content with unique value and conveying that value to consumers is just as important. Otherwise, as Joyce witnessed in the music industry with iTunes' 99-cent song pricing, digital books will be homogenized and valued accordingly.