Press Release: Bookmate Brings Social Ereading to Latin America
LONDON, 4th August 2015: Bookmate, the leading social ebook reading service, is launching in Latin America as it partners with Tigo Mobile in Paraguay and Guatemala. The partnership brings Bookmates’ mobile social reading service to readers in each market through its integration with the mobile operator, with Bookmate expanding into a further four Latin American markets throughout 2015.
Bookmate has secured more than 40,000 Spanish language ebooks representing over 400 publishers to bring a broad catalogue catering to all tastes and genres for readers across Latin America. In parallel Bookmate also launches its self-publishing service with an initial collection of more than 20,000 self-published Spanish language ebooks.
The Latin American ebook market is forecasted to reach $100 million by the end of 2016 and with high levels of smartphone penetration and mobile reading across the region this provides a good market for Bookmate to introduce its mobile reading service.
Myriam Gonzalez, Commercial Director, Tigo Mobile Paraguay said: “As part of our launch of Tigo Apps, it’s great to be able to offer Bookmates' large library of Spanish language ebooks and innovative social reading features to our customers. We are excited to see how mobile readers adopt this new service across the region."
Paola Landazabal, Bookmate’s Latin American Regional Manager commented: “We are really excited to be launching Bookmate into Latin America and to have found such a strong local partner as Tigo Mobile in Guatemala and Paraguay. Our LatAm team is seeking out the best local publishers and authors to showcase on the service. Our strength is in being able to adapt to local markets and being sensitive to reading tastes and behaviour. In particular our social and community features make Bookmate ideal for these new markets."
Isabel Maria Rendon, Head of SmartApp Products, Tigo Mobile Guatemala stated: “ereading is increasingly popular with mobile users and we are happy to offer our customers Bookmates’ service with an exciting range of local and international titles. Similarly, it is a pleasure to announce that Tigo users with 4GB postpaid plans will be able to enjoy Bookmate for free.
Bookmate is a subscription based social reading service that makes reading accessible to anyone in the world with a mobile phone. With more than 2.5 million active users and more than 500,000 titles in eleven languages, Bookmate brings readers, authors, publishers, brands and distribution partners together through deep social features and a strong business model.