Press Release: Elissa Tomasetti Named Senior Vice President, Marketing for Scholastic Education
NEW YORK—October 15, 2015—Scholastic (NASDAQ: SCHL), the global children’s publishing, education and media company, today announced the appointment of Elissa Tomasetti as Senior Vice President, Marketing for Scholastic Education.
Based in New York and reporting to Greg Worrell, President of Scholastic Education, Elissa will be the key driver of strategic marketing for Scholastic Education’s customized, comprehensive literacy solutions, which include instructional reading & writing programs, professional development resources, learning supports and family & community engagement (FACE) initiatives, and support for independent reading in schools. Working closely with the marketing and sales teams, she will be focused on campaigns that drive business expansion in new and existing markets while aligning messaging to communicate the full scope of products and services available from Scholastic Education.
Elissa brings more than 25 years of marketing and communications experience to Scholastic, having most recently served as Vice President, B2C Communities at Pearson Education. Prior to joining Scholastic, Elissa also held prominent positions at the Financial Times & FT.com and SmartMoney.com.
“With a proven track record of success developing and executing innovative marketing strategies, Elissa is the ideal leader to guide the marketing strategies for Scholastic Education as we expand our programs, services and capacity to partner with schools and districts to raise student achievement,” said Greg Worrell. “She joins our dynamic team that is providing customizable, comprehensive literacy solutions that meet the specific needs of our customers and help us fulfill our mission to ‘Open a World of Possible’ for all students.”
Additional information about Scholastic is available on the Company’s media room: mediaroom.scholastic.com.