Press Release: Imagine Dragons and Hugh Howey Collaborate to Bring Soundtracks to Digital Books with BookTrack
NEW YORK — October 25, 2016 — Booktrack, a reading technology platform that synchronizes movie-style soundtracks to ebooks, today announces a collaboration with hit rock band, Imagine Dragons, and critically-acclaimed sci-fi author, Hugh Howey. The cross-category innovation incorporates music by Imagine Dragons into Howey’s new book, Beacon 23, bringing the story to life in an immersive, one-of-a-kind soundtrack experience for readers.
Booktrack connects the two mainstream entertainment mediums of music and ebooks, bringing another level of depth and engagement around traditional storytelling. Readers of Hugh Howey’s Beacon 23 will experience a contextual, movie-style soundtrack that includes instrumental and lyrical versions of Imagine Dragon’s songs, Radioactive, Demons, Shots, Dream and Second Chances, accentuating different parts of the story.
“As a huge fan of Imagine Dragons and their work, this has been a dream collaboration for me,” said award-winning author Hugh Howey. “Before Booktrack came along, the best I could possibly hope for is to hear Radioactive play during the credits of a film adaptation. I never in a million years imagined a soundtrack designed to augment one of my novels, but Imagine Dragons and Booktrack made that possible.”
Booktrack’s team pairs artist’s music with selected sections of an ebook by analyzing tone, mood and emotion of text in order to create a perfect match that when combined, offers a truly integrated literary experience.
The program also provides a new method for music artists and authors to engage with their fans, as well as drive additional revenue by featuring five to six songs per designated book.
“For the first time Imagine Dragon fans can experience their favorite music in a new way as they read the sci-fi novel, Beacon 23, by Best Selling author Hugh Howey,” said Paul Cameron, CEO of Booktrack. “We quickly realized that our technology creates the opportunity for musical artists and authors to collaborate in an entirely new way by pairing music with ebooks that benefits the fans of both music and reading. The Booktrack Imagine Dragons and Hugh Howey collaboration is the first example of how we think eBook soundtracks will bring a large audience of new and engaged readers by tapping into fans of both hit artists and popular authors.”
Booktrack (www.booktrack.com), is an industry leading global technology company that synchronizes movie-style soundtracks to ebooks. Music and ambient audio are automatically paced to an individual's reading speed and synchronized to complement and enhance the story while a person reads.
Booktrack is proven* to increase comprehension by 17%, retention by 30%, and reading satisfaction by 35%. Over 3 million readers worldwide enjoy instant access to thousands of stories. Booktrack offers over 16,000 titles in 40 different languages, across all genres of reading.
Backed by investors including Peter Thiel, Booktrack is a disruptive force in the publishing and audio world, equivalent to how the introduction of sound transformed the experience of film forever. The Booktrack application is available from www.booktrack.com and in the Apple App Store, Google Play and Google Chrome Stores.
*Evidence-based Educational Outcomes in Literacy from NYU and University of Auckland